Is social media a security threat for IT organizations?
According to a recent Proofpoint study, Fortune 100 brands are experiencing at least one compromise per business day on their social media channels. The social media threat to small and medium-sized businesses is just as real, maybe even more so. Often overlooked as a marketing hangout and not directly connected to IT, social media has become a security vulnerability for companies.
Why is social media a threat?
Social media becomes an especially curious threat because business social account activity is not typically monitored by IT. Even though social has garnered billions of marketing dollars in corporate budgets over the past few years, IT has traditionally had minimal involvement with securing these communication channels. But social media-based malware and phishing attacks have become commonplace. IT organizations are left baring the brunt after it’s happened. It’s not fair!
“Existing vulnerabilities dominate malware lists and it’s important to close old known holes. However, manually distributed malware via social media and in response to phishing will be the greatest growth category.” “Manually distributed malware via social media and in response to phishing will be the greatest growth category”–Gartner, Inc.,
How easy is it to protect against social media malware and phishing attacks?
Proofpoint’s TAP Social Discover exposes the social media risk footprint across all leading social networks, including Facebook, Twitter, Google+, Instagram and Pinterest. Since it’s cloud-based there’s no software or hardware to install, configure, or maintain. Proofpoint TAP Social Discover gives digital and social media teams an easy and effective way to better protect and scale their social media programs.
How does TAP Social Discover work?
TAP Social Discover uses nine unique security classification engines, including machine learning, behavioral analysis, sandboxing, heuristics, and social app signatures. IT administrators can easily see social media security risks and issues with Proofpoint TAP Social Discover’s dashboard, built-in reports and alerts. Visibility is also heightened with seamless SIEM and broader security operation center dashboard integration. Once nefarious activities are identified by Proofpoint TAP Social Discover, administrators can take immediate action with the broader Proofpoint TAP for Social product line to combat the growing wave of social risks. Proofpoint TAP Social Discover enables security teams to connect the social media risks they discover with cybercriminals who may also be targeting the organization through other attack vectors, such as email. Gaining visibility across all threat vectors dramatically enhances the ability of security professionals to develop enforceable threat mitigation policies. This protects organizations while enabling employees, customers and partners to interact more safely on social channels. For more information about Proofpoint TAP Social Discover, please visit http://nexgate.com/tap-for-social/.